Reflecting on pilot group excercise in class as a group

We approached a small group of people in our lesson and provided them with the information on our pitch and treatment, and also our broadcasting times.

We learnt that we could actually improve our planning and soap plans by learning from others and what people had to say about our soap. It was good to hear their opinions and learn that, if we wanted to get as wide an audience as possible and please our audience and most importantly, our target audience, then we would have to listen to them now.

The feedback we got was very useful and we decided to incorporate it. We learnt that our decided broadcasting times clashed with 'Eastenders's broadcasting times and were also too late which meant that our audiences would be fewer because this was the time that the parents put their children to bed. Eastenders is also a popular soap, so audiences would probablly watch that instead. So we decided to have Liberty play before Eastenders, that way they can watch it as they relax for the evening, and it wont clash with any other soaps.

We were glad that we did this pilot exercise because it helped us to make better decisions and improve our plans.