I am analyzing 'Hollyoaks' so that I can understand how it is different from other British soaps and how this makes it sell. This research will be useful for my own coursework because it will enable me to use similar techniques and character qualities if we want to make our soap different and modern like Hollyoaks. Below is a youtube video of the launch trailer for 'Hollyoaks'. This is what was braodcasted to advertise that the soap was going to start being shown for the first time on television.
Each character takes it in turns to say who they are seductively to the screen, but when it comes to one woman's turn, she stumbles upon her words. Then the camera cuts, and another ones shows the girl ending her lines, and showing all the camera equipment. When a man says to the woman, c'mon its only a small part, she says: yes iv heard and looks down. Everyone laughs, and the trailer ends. This shows that this soap has always been sexual and more casual/ modern and more about looks than anything else. We want our soap to follow the conventions a bit more and be less about looks, and more about conveying realism and relationships.
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